Projects
FOHR - “Fohr Fest”
FOHR, an influencer marketing agency, partnered with us for potential project ideas.
After analyzing FOHR’s current market position and identifying a key gap in how brands connect with Gen Alpha and their parents, we designed a new concept that reimagines brand and consumer engagement through entertainment.
Our team, in response, designed 🌟FOHR FEST🌟—an interactive, research-driven festival experience that bridges generations with the brands they influence and consume daily.
Rather than relying on traditional focus groups or passive data collection, FOHR FEST invites families to co-create insight through play. Through mini-games, product challenges, and creator-led missions, brands like Sephora, YouTube Shorts, and Roblox can:
Gather real-time insights from both children and their guardians
Prototype and test new products or collaborations in a live setting
Generate viral, UGC-driven moments rooted in joy and authenticity
Our prototype emphasized:
Mini-games and creator collaborations that turn family engagement into usable insights
A mobile, truck-based format allowing for scalable pop-up activations
Data storytelling through post-event insight reports tailored for brands
By embedding research into joyful participation, FOHR FEST fills the experiential gap between digital influence and physical interaction—redefining how brands listen, learn, and launch in a Gen Alpha world.
BVLGARI - Industry Intervention / Brand Collaboration
I developed two major projects centered around the luxury brand Bvlgari.
For the Industry Intervention, my team and I created an agency concept that addressed issues of cultural sensitivity and global communication missteps, proposing a Global Sensitivity Advisory Board, a bespoke AI tool, and a collaborative collection with a Taiwanese designer to rebuild trust and reinforce brand integrity.
For the Brand Collaboration, I led a partnership concept between Bvlgari x Porsche, launching a limited-edition watch collection under the campaign “Where Glamour Meets Performance.” The proposal included an exclusive Art Basel event and a multi-channel marketing strategy targeting global luxury consumers, merging engineering excellence with timeless craftsmanship.
Diane von Fürstenberg - “IWD” Philanthropy Event
As part of the DVF team, I played a pivotal role in orchestrating the brand's annual International Women's Day celebration, a cornerstone event highlighting the InCharge initiative.
During DVF’s flagship International Women’s Day event at the brand’s iconic headquarters, I actively supported the planning and execution of an inspiring panel led by Diane von Furstenberg and moderated by Elaine Welteroth. The event brought together influential voices such as Laura Brown, Aurora James, Lilly Singh, and more to celebrate the power of women and the InCharge movement.
My responsibilities included:
Event Coordination: Assisted in the logistical planning and execution of the event, ensuring seamless operations throughout the day.
Speaker Liaison: Managed communications with high-profile speakers and panelists, facilitating their participation and addressing their needs.
Media Relations: Collaborated with the communications team to handle press inquiries, coordinate interviews, and manage media coverage.
Guest Experience: Oversaw guest services, ensuring attendees had a welcoming and informative experience.
Brand Partnerships: Supported collaborations with YouTube and JPMorgan Chase, enhancing the event's reach and impact.
This experience allowed me to apply my skills in a dynamic environment, contributing to an event that celebrates and empowers women globally..